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Wondering what a bloggers life looks like? Today I’m going to be sharing what my day as a blogger looks like.
You see people have lots of false conceptions about what blogging life is like. People see a few perfect models being showered in freebies and paid 4 or 5 figures for a single Instagram picture and think it’s all glitz and glamour every day. They also think it’s easy.
I’m sorry to burst the bubble, it’s neither.
In fact, a blogger’s life can be really hard work and it can take a while to see the rewards so bloggers, Youtubers, Instagrammers and podcasters have to work their socks off if they want to make a full-time income blogging.
It makes me sad that the media often portray bloggers as being lazy freebie-seekers looking to profit from their youth and their looks. It couldn’t be further from the truth.
Blogging life actually involves wearing many hats. Bloggers have to be website designers, SEO experts, social media marketers, writers, photographers and business strategists. It’s a tough gig but it never gets boring.
And life as a blogger looks different for everyone.
Some bloggers focus more on Instagram and spend their days creating beautiful images, researching hashtags and pitching to brands.
Other bloggers (like me) focus on passive income strategies which involve less time on social media and more time working on search engine optimisation, creating blog content and writing email funnels.
And bloggers are as diverse as their respective daily schedules. Not every blogger is under 25 with a perfect body and a million followers on Instagram. In fact, my blogging friends are the most diverse bunch of people I know. Introverts and extroverts, fresh out of uni and just retired, talented creatives and skilled strategists and everything in between.
But today I’m going to show you what blogging life looks like for me and give you a sneak peek into what the day of a passive income blogger looks like.
I’ve also persuaded a few of my blogging friends to give you a behind the scenes view of a bloggers life in various niches.
Not started a blog yet? Check out my guide for starting a successful blog from scratch
Blogging life essential tasks
One of the best things about blogging life is that it’s so varied. One day can look very different to another. But here are a few of the essential tasks I do during my life as a blogger
- Travelling – the most fun part, I need to do a little research from time to time for my travel blog!
- Editing photos
- Researching keywords
- Optimising my website for SEO
- Creating lead magnets
- Creating digital products
- Writing course material
- Creating sales pages and email sales funnels to prepare for digital product launches.
- Creating social media graphics and pins
- Scheduling pins on Pinterest
- Optimising my website for paid ads with Mediavine.
- Creating social media posts
- Researching blog topics
- Writing blog posts
- Email marketing
- Taking courses to grow my skills
- Analysing my income and out goings
- Setting up Facebook ads and promoted pins
- Finding new affiliates to promote my own products
- Pitching to brands
- Collaborating with other bloggers
As you can see, a bloggers life involves wearing many hats!
No time to read now? No worries, pin it for later!
A Bloggers Life – what an average day looks like
9 AM Getting in the right mindset
The best thing about blogging life is that there are no rules. Therefore I don’t usually set an alarm but naturally wake up around 8ish.
I like to get in the right head zone so I often listen to a blogging podcast when I’m getting ready. I credit a lot of my blogging development to listening to podcasts, I love hearing about fresh ideas and new perspectives.
A few of my favourites are
- The Goal Digger Podcast
- Simple Pin Media
- The Authority Hacker Podcast
- Thrive blogger podcast
- Online marketing made easy
- Inbox Besties
- The Krista Dickson show
I like to head out of the house to work as I get distracted at home. I’ll end up watching TV, fridge picking or generally faffing. I am able to work more productively if I find myself a cafe or co-working space.
I’m really lucky that my local cafe are happy for me to hang out all day and keep me topped up with drinks. In fact, they know me so well that my favourite drink usually lands on my table before I’ve even sat down and ordered! It’s great as it feels like having colleagues who I can gossip with during breaks – working alone can get lonely at times.
10 AM Tackling the email inbox
My first task of the day is checking through my emails and replying to messages.
Like many established bloggers, it often means wading through endless emails from companies seeking free backlinks (not cool) and these usually get ignored.
I focus on passive income via affiliate marketing, paid ads and selling my own digital products and courses. Therefore top of my priority list is getting back to any emails from my students
I also look out for emails from my affiliate networks to learn about changes to the programmes or offers coming up that my audience might be interested in.
11 AM Writing emails
Next up, it’s time to write some emails of my own. I usually email my list once a week so on a Monday I will create a newsletter and schedule it to go out the next day. But on other days, I’ll be creating emails or repurposing previous ones to add to my email funnels for my newer subscribers.
Email funnels are one of the best ways to monetise your email list as you can reach your audience with affiliate products perfect for them at a time when they are ready to receive them. I’m constantly growing and extending my funnels to provide a lot of value as well as promote my affiliate products and my own products.
If you haven’t started creating email funnels, I teach a free 7-day email marketing course which will help you set up your 1st funnel. Check it out here.
12 PM Running my Facebook Group
Next up, it’s time to check out my Facebook group. I like to be really involved with my followers so I’m in the group every day personally responding to about 90% of all queries. It take a lot of time but I think it’s important to show my face often rather than pass this off to a virtual assistant!
As well as responding to queries, I also spend time creating posts to encourage engagement. For example, I’ll ask engaging questions or create polls or I’ll go live and do a teaching session. The more engagement your group gets, the more likely it will get recommended by Facebook.
Want to join my blogging community? You can join my Facebook group by clicking here.
12.30 PM Creating and scheduling pins
Next up, I head to Canva and create some new pins for Pinterest. Pinterest is constantly demanding ‘fresh pins’ so I try to create new ones as often as possible. I use templates to help me create pins much faster and save precious time.
I then upload these to my blog posts, create SEO optimised Pinterest descriptions and upload them to my most relevant board.
14:00 onwards – Creating new content
Finally, I get time to sit down and work on creating some new content. But before I get stuck into writing a new blog post, I’ll spend about 30 minutes working on SEO, researching keywords to target to increase my visibility on Google.
I always have a good reason for writing every blog post I create. My articles will usually fit one of the following criteria.
- Posts which I think will generate a lot of blog traffic via SEO or Pinterest
- Posts which promote affiliate links and reach people at the end of the buying cycle when they are ready to purchase.
- Posts which are genuinely useful for my audience and which helps me foster loyalty
- Posts which increase my authority in a specific niche.
- Posts which support my other traffic/affiliate posts.
- Posts to support a cause or an ethical issue to spread the word.
An average blog post will take me at least 5-6 hours to create. This includes research time, finding stock photos for it, writing it, optimising it for affiliates and adding links to my own content and to relevant authority sites.
I then might spend another hour or two working on finding some good quality back links to the article or creating pins for it.
Sometimes instead of writing a blog post, I’ll spend this content creation time creating new lead magnets to grow my email list or digital products to sell such as ebooks, templates, workbooks or planners.
A lead magnet only takes me 30 minutes to create as I use lead magnet templates. Therefore I like to create a lead magnet for every blog post where I can. By creating so many lead magnets, I’ve managed to achieve a 20% conversion rate from reader to subscriber so 20% of my unique visitors sign up to my email list.
What takes longer is that I like to create a tripwire for every lead magnet. For example, I might sell templates or an ebook at a 70% discount for 15 minutes after someone joins my email list as a thank you for signing up. The money I generate from this helps me fund paid ads to grow my email list faster but other bloggers will just enjoy some extra pocket money.
Depending what the tripwire is, it will usually take me anywhere from half a day to 3 days to create and I’ll often use duplicates of the tripwire with several relevant lead magnets.
Making money via selling digital products can work out really lucrative. once you’ve created the product and have set up a funnel, all you have to do to maintain it is to drive more traffic in its direction.
It’s time consuming when you first start especially if you’re selling courses. For example, my affiliate marketing course took me about 4 months to create! Ebooks and other digital products like printables and templates can be much quicker to create.
The content creation process can take me well into the evening and it’s not uncommon that I’ll still be working until midnight with my laptop on and Netflix playing in the background.
Things I love about my life as a blogger
Firstly, I love being my own boss. By focussing on passive income strategies rather than paid sponsorships, I can work to my own schedule. If I’m struggling with writers block then I’ll just shift my focus and create more new pins or go seeking some back links.
There are no deadlines to meet and if a friend calls and wants to go for a coffee, I can drop everything and go.
I love the community aspect. Several times a year I attend conferences and I’ve now started speaking at some of them too. This has resulted in so many blogger friends and every time I meet up with them, I come back super inspired! I also love getting to know other bloggers inside my Facebook group.
It’s a great creative outlet. Before I started working as a blogger, I was a doctor working a stressful job with 13 hour back to back shifts. Not only was I exhausted and stressed but I also craved a creative outlet.
I tried wedding photography for a while before deciding it was WAY to stressful (yeah more deadlines.) The creative writing and photography editing associated with blogging life keeps my creative brain happy!
I LOVE the strategy. When I started my life as a blogger, I quickly became obsessed with psychology and strategy which led me to learning (and testing) a lot of affiliate marketing strategies. Fast forward 3 years later and I now teach Affiliate strategy inside my course ‘Affiliate Marketing Superstars.‘
Finally, I also love teaching. If you think about it, any blogger is a teacher. Whether you are teaching someone who to get fit on a budget, become a better cook or travel greener, you are passing on your wisdom. I love seeing that Aha moment my followers get when I can teach them a quick win tip.
Things I don’t love about my life as a blogger
Every job has it’s pro’s and cons and blogging is no different.
Life can throw us curveballs and being self-employed carries risks. Such as when the travel industry came crashing to the ground in March 2019. No one envisaged that and my travel blog went from earning $6k a month to $0 overnight. It hurt a lot. It’s super important that bloggers can be versatile and pivot when things like this happen which is what I had to do.
It’s also important for this reason to keep a little nest egg in the bank. I had to dip into my savings for a few months until I was able to effectively pivot and find new income sources to support me until travel resumes properly.
Blogging life comes with lots of little boring or fiddly tasks as well. When you’re more established, you can often get a virtual assistant to help you with this but when you’re first starting, a chunk of your time will be taken up researching keywords, scheduling pins, finding back links and formatting posts.
Blogging also requires some patience and a lot of hard work before you see results. It’s a competitive market and many people fail because they don’t realise how hard they’ll have to work or expect millions of page views within a few months of starting. It’s important all new bloggers start with the right expectations!
Finally, blogging can get lonely so I recommend joining Facebook groups and attending conferences when you can to make friends in the same profession. You can also look for co-working spaces if you miss having colleagues.
Right over to my blogging colleagues now to show you how different a blogger’s life can look like!
Other bloggers experience of Blogging Life
Part-time ‘side hustle’ blogger life
Veronika runs two blogs including her niche site Jigsaw Puzzle Queen where she blogs about her love for jigsaws and puzzles.
Alongside my job in online marketing, I have a travel blog (my main site) and a newer blog on jigsaw puzzles. While I did consider jumping into full-time blogging in the past, I chose not to because I just enjoyed the stability of the paycheck.
Blogging has so many ups and downs, and travel blogging nowadays especially. That’s why I’m trying to balance it out a bit with a new site on jigsaw puzzles, another passion of mine re-discovered during recent months.
My every day might look boring on the outside – I just sit by the laptop all day. But it’s quite exciting given the diversity of tasks I get to do.
My day job takes most of my day, but in every other pocket of time, I do blog tasks. From post writing (actually the smallest part) to staying active on social media (especially Pinterest) to daily analysing and making little tweaks.
Often fixing broken things resulting from WordPress or plugin updates takes quite a large amount of time. I write a lot of collabs and try to stay on top with what’s happening in our industry and often find myself spending way too much time in the various blogging groups on Facebook.
Pauline is the part-time blogger behind Beeloved City. She juggles her travel blog alongside a part-time job in marketing.
After almost a year working on my blog as a side hustle, I finally made the decision to dedicate more time and energy and go part-time! I still work at my 9 to 5, 2 days a week. The rest of the time, it’s all about my website!
I’ve been working as a marketing manager for years so managing a website wasn’t new to me however, being a blogger involves so much more than most people think. At my previous jobs, I was always surrounded by designers, developers, ad managers… that would advise and take care of a lot of things. As a blogger, I’m on my own!
I usually start early in the morning (at about 7 am, yep, I’m a morning person).
Firstly, I look at my Pinterest and create a few pins for the day. After that, I usually start writing. This is the best part. It’s just the laptop, me and my thoughts, free typing. I keep writing for as long as I feel inspired to do so. Sometimes it’s only 1 hour, sometimes it can be 5 or 6 hours in a row. I usually end my “writing sessions” with the collabs I signed up for throughout the week.
In the afternoon, I focus on tasks that require less attention such as: editing my photos, formatting my posts in WordPress and doing keyword research.
As a travel blogger, I also spend a big deal of time exploring and taking photos. I usually do that on Saturday or Sunday (this is the fun part!).
Once or twice a month, I also set aside some time to do my admin and technical tasks.
Working part-time on a blog is still a lot of work and requires a lot of organisation but it’s also very fulfilling.
A day in the life of a niche travel blogger
Mikaela from Voyageur Tripper is a part-time blogger who has specialised in a very tight niche and spends her time focusing on building a strong community. Get outdoor adventure inspiration on her Instagram channel.
Before I get into exactly what my day looks like as a blogger, I think it’s important to know that my goal is to make a full income from my blog while continuing to have my traditional office job. That means my goal is to maximize income while doing the fewest amount of hours and only spending time on tasks I genuinely enjoy doing.
The largest part of my day (currently 4 or so hours per day) is writing new content, creating Instagram posts and engaging with my community in my Facebook Group.
Because I blog about a very specific niche (arctic travel and canoeing in Canada), I have a pretty easy time writing large amounts of content that will rank in Google. But because it’s a specific niche, there’s a really small group of people interested in it. So it’s important I spend time with my online community and build real credibility and trust with them.
Blogging is a numbers game – you either need a HUGE audience, or a highly engaged one. I strive for the latter. All that to say, I publish one new post per week, and I try to have four weeks of posts scheduled at any given time. I try to post once per day on Instagram and in my Facebook Group.
In addition, I usually spend the equivalent of 8 hours per week where I work on other things like email marketing, editing photos and videos, updating old content or link building.
These things are usually important for any blogger, regardless of how specific the niche is. Eventually, I’ll hire someone to help with these tasks, as I don’t enjoy doing them. There are a few tasks that I really dislike doing so I already outsource those. This includes everything Pinterest-related and will soon include backend tasks like fixing broken links and accounting.
I also pay for a more expensive hosting plan, so I have a great tech team who handle anything tech related that comes up.
Because I’m time restricted (full-time job and all), I am working on becoming laser-focused on what I spend my time on and ditching/outsourcing anything that doesn’t translate to value for my readers or my own enjoyment.
The life of a food blogger
Bruna is the blogger behind I Heart Brazil, a blog all about Brazilian food – Yum! She shows how there is far more to blogging about food than just eating delicious food! Get recipe inspiration on her Instagram channel!
There is a long day (or days) in between choosing a recipe and munching delicious Brazilian dishes. After deciding what to write about, I have to sit down and decide what personal spin I will add to the recipe, and in cooking, that means preparing the same dish at least a couple of times to perfect the ingredients’ amounts since no one has written about it before.
But before we jump into that, first things first: grocery shop! When testing a recipe, I have to buy 2-3x more ingredients to make sure I have more in my pantry if something doesn’t turn out as I expected. For a fruit mousse, that will be easy, but the bill builds up quickly for expensive meat cuts.
The cooking process always costs quite some time, usually hours, as I take notes of what steps could be improved, what quantities should be updated, the temperature, anything I forgot, and more.
To top it off, I take pictures while cooking, and after the dish is ready. Building a home studio is costly if you want to do it right and takes up a lot of space in small kitchens.
Oh, and remember those 2-3 dishes I cooked? Someone has to eat them!
What an Instagram Bloggers Life looks like
Paulina is the blogger and Instagrammer behind Paulina on the Road and she shows how much hard work goes into each individual image posted to Instagram.
My most important platform after the blog is my Instagram channel. I love it loads since it allows me to be more creative and also create direct relationships with people and brands.
It’s much more active than the blog, and while you often write for SEO on the blog, on Instagram you can talk with the heart.
For content creation on my Instagram, I usually take one day to shoot content for 10 posts. I love to work in batches. Then I take several hours to create captions, edit photos and schedule posts. Once they go live on Instagram you need to dedicate a couple of hours to engage in order to boost them as much as possible.
One of the things I like less now about Instagram is that it’s so much about the numbers. I loved that Instagram used to be a creative hub – now often we see the same Santorini photos over and over again. I try to get away from that and put as much honesty and insight into my posts as possible.
What Youtube blogger life looks like
Kim from Work Hard Travel Well focusses on her youtube channel and shows how there is so much more to think about than just what to say on camera!
I have a travel, tech and lifestyle YouTube channel where I publish at least one new video a week.
Before filming I spend time researching the topic and keywords just as I would with a blog post. Depending on the length of the video, it can take 1-2 hours per video to edit. Afterwards, I promote the video to my email subscribers, social media (Facebook, Twitter and Pinterest).
I edit at least 1-2 days a week and create YouTube thumbnails with Canva. Filming the video involves 1-2 hours of prepping, (makeup, lighting, setting up shots).
I enjoy, filming and capturing footage but I don’t enjoy editing long talking videos. Hopefully, in time, my editing skills will improve so that it doesn’t become so tedious.
A typical day in the life of a blogger on a press trip
Becky, the blogger behind the travel blog The Owlet tells us what life is like on a typical press trip and shows that whilst this is a fun part of the job, it can also be exhausting! Follow Becky’s travel on Instagram.
Describing a typical day on a press trip is very challenging because it depends on the kind of trip – individual trips tend to have a little more flexibility, whereas group trips come with a lot tighter schedules.
I’m a full-time travel blogger and the press trips I’ve been on have mostly been about exploring a new city or country, so my experience may be different compared to other press trips.
Individual press trips are usually organised as a collaboration between the blogger and PR representative – you can expect to be asked what you would like to do and the kind of topics you want to cover to ensure that the itinerary optimises your time and the amount of coverage you’re likely to give as a result.
A typical day on an individual press trip could see you attending some meetings with local business owners or representatives or going to a pre-booked activity.
Individual press trip itineraries often offer a lot more flexibility and free time which gives you chance to explore the local area, as well as giving you time to do any work or content creation while you’re there.
Group press trips are incredibly rewarding, not just because you’re experiencing new places or activities but because of the people you meet along the way. Getting the chance to network and learn from others is a big part of planning my day, but it’s important to remember that it’s not a holiday and you still have work to do.
On a typical day on a group trip, I’ll try to wake up at least 90 minutes before we’re due to start our day – I take this time to get ready for the day, answer emails and do any work that I’m getting behind on.
Once you meet the rest of your group you will typically spend the day visiting different local attractions, meeting local business owners and exploring the city; the amount of free time you get during a trip depends on how the host has planned the schedule but it’s usually very full-on.
In the evening you usually eat together as a group and this is a great time to get to know the other attendees. If the schedule allows some free time there will usually be a few people that will stay in the hotel bar for a drink and chat and I always try to take part in this no matter how tired I am; all of the most helpful advice I’ve received has been from meeting other bloggers on press trips. So if you get the opportunity then order something with caffeine or sugar to keep you awake and make the most of the opportunity!
The life of a hiking blogger
Being hiking bloggers our lives divided into two parts; half of a year we spend walking with our backpacks all over the world and the second half sitting at the laptops working on our blog.
Usually, it’s two months on two months off. We have two completely different daily routines.
Our outdoor routine is waking up every day in a tent or a guesthouse, packing our stuff, and start walking/hiking, making notes, and taking photos and videos along the way. In the second half of the day, we usually do some chores, make food, and sort out photo/video footage for the day.
Our indoor routine looks more like a normal daily itinerary; get up, make a cup of coffee and start working on our blog, then depending on the weather we go for a run to the beach or to the gym. Then back to work with a short lunch break.
In the evening we often BBQ with friends or family. Sometimes if we don’t feel like working we go for a short hike or drive around wine farms and do some wine tasting – working for ourselves gives us a lot of flexibility!
My favourite part of blogging is getting comments and feedback from our readers saying how helpful our content is. I really enjoy writing trekking itineraries and guides, creating infographics, and editing photos and videos.
My least favourite part of blogging is dealing with social media, it always feels like an obligation to post to Instagram, Facebook, or Pinterest. As a result, we’re not very active on any social platform.
So as you can see the life of a blogger can look incredibly different for each person but with one common denominator, every blogger works hard and with passion. A Blogger’s life is not without its challenges but there are also plenty of rewards such as being part of a community, working on your own terms and being able to run a business you are truly passionate about.
What does blogging life look like for you? Tell us in the comments!
And if you want to learn how to monetise your blog effectively, then come over and join my friendly Facebook community of passive income bloggers!
Can you do a blogger a favour and pin this pin to your Pinterest board? Thanks a million!