This page covers everything you need to know about how Passive Income Superstars collects, uses and protects your data — including how I use AI in my business and in the tools on this website. If you have any questions, email leanne@passiveincomesuperstars.com.
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Passive Income Superstars is operated by Leanne Chapman. You can contact us at leanne@passiveincomesuperstars.com.
We only collect data that’s necessary to provide you with the service you’ve asked for or to run this website effectively.
Email subscribers: When you sign up for a freebie, lead magnet or newsletter, we collect your name and email address. We use this to send you what you signed up for, plus occasional tips, strategies and offers from Passive Income Superstars. We only do this with your explicit consent.
Interactive tool users: When you use an AI-powered tool on this site, we collect the information you enter (such as offer details and business information), your name and email address, and a record of your consent. See the AI section below for full details of how this is handled.
Customers: When you purchase a product, your transaction is processed by ThriveCart. They collect payment and billing details directly. We receive your name, email and purchase details to fulfil your order and provide customer support.
Website visitors: Google Analytics collects anonymised demographic data including age, gender and general location, plus pages viewed and time spent on site. This helps us understand our audience and adapt content to their needs. This basic information is never sold. No personally identifiable information is collected.
We do not sell your data. We share it only with the third-party tools required to operate this business:
This website contains links to affiliate and other websites. Passive Income Superstars does not accept responsibility for the privacy policies, practices or procedures of any other websites. We encourage all visitors to read the privacy statement of every website that collects personally identifiable information. This privacy policy applies only to information collected by this website.
Through affiliate links, identifying information may be carried over to an external site to confirm that you visited from our site, so that proper commissions can be issued.
Passive Income Superstars is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
We keep your email subscriber data for as long as you remain subscribed. You can unsubscribe at any time using the link in any email. Upon unsubscription, your data is managed in line with Kit’s data retention policy — full details at kit.com/privacy.
Purchase records are retained in line with ThriveCart’s data retention policy and applicable legal and accounting obligations. Full details at thrivecart.com/legal.
If you would like to request deletion of your data, email leanne@passiveincomesuperstars.com and we will action your request in line with the above policies.
Under GDPR you have the right to:
To exercise any of these rights, email leanne@passiveincomesuperstars.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
I use AI tools — primarily Claude by Anthropic — as part of how I run Passive Income Superstars. I believe in being transparent about this, both because it’s the right thing to do and because using AI strategically is something I actively teach.
Most of my emails are written by me personally. When I do use AI in content creation — for example in some blog posts or marketing materials — it always starts with my own input: my personal opinions, stories, experiences, data and case studies. The AI helps me structure and write from that foundation. Everything is reviewed and edited by me before it goes out.
My expertise, my real-world data and my own business experiments are the foundation of everything I create. AI is a tool that helps me work faster — not a replacement for genuine knowledge and experience.
I also use AI to build the systems and tools that power this business — including the interactive tools on this website, Airtable automations, and the frameworks behind my courses and resources.
Some interactive tools on this site use AI to generate personalised suggestions for you — such as the Funnel Gap Finder. Here’s exactly how that works:
You can read Anthropic’s full data handling policy at anthropic.com/privacy.
Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences, track usage and support marketing activities.
Google Analytics — collects anonymised demographic data including age, gender and location, plus pages visited and time on site. Used to help us understand our audience and adapt content to reflect their needs. This information is never sold. No personally identifiable information is collected.
Facebook Pixel — if we run Facebook or Instagram ads, a pixel may be present to measure the effectiveness of those ads. This may track whether you visited this site after seeing an ad. You can opt out via your Facebook ad settings.
ConvertBox — our on-site popup tool places a cookie to remember whether you’ve seen or dismissed a popup, so you’re not shown it repeatedly.
ThriveCart affiliate tracking — if you arrive at this site via an affiliate link, a cookie tracks that referral so the affiliate can be credited if you make a purchase. This doesn’t collect personal data — it just records which affiliate link brought you here.
We use cookies for a number of purposes including maintaining continuity during an online session, gathering data about the use of our site, monitoring online promotions, and for anti-fraud and information security purposes.
We may allow third-party advertising companies and ad networks to display advertisements on our website. These advertisers may use tracking technologies such as cookies to collect information about users who view or interact with their advertisements. Our website does not provide any personally identifiable information to these advertisers, but they may collect information about where you saw or clicked on their advertisements and may associate this with your subsequent visits to the advertised websites. They may also combine this with personal information they collect directly from you. The collection and use of that information is subject to the relevant advertiser’s own privacy policy.
Articles and pages on this site may include embedded content such as videos, images or articles from other websites. Embedded content behaves in exactly the same way as if you had visited that other website directly. These websites may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction with the embedded content — including if you have an account and are logged in to that website.
Most browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that if you choose to decline cookies, some features and services on this website may not function properly. For more information, visit allaboutcookies.org.
By using this website you agree to these terms. We reserve the right to update them at any time — continued use of the site after changes are posted means you accept the updated terms.
Whilst all information on this website is true to my best knowledge and correct at the time of publishing, things change over time. I cannot guarantee that everything remains current and accurate. Always do your own research before making business decisions based on anything published here.
All courses, toolkits, templates and digital products sold on this site are for personal or business use by the purchaser only. They may not be shared, resold or redistributed without written permission.
All information on this site is shared in good faith and based on my own experience and data. I cannot guarantee you will achieve the same results. Success depends on many factors including your offer, audience, effort and implementation.
I encourage genuine interaction. Offensive, derogatory, racist or spam comments will be deleted immediately.
Some links on this website are affiliate links. If you click one and make a purchase, I may earn a small commission at no extra cost to you. I only recommend tools and products I use and genuinely believe in. I will always disclose when affiliate links are in use. Any commission earned goes towards the running of this website.
All content on this website — articles, logos, graphics, photos, course materials and tools — is the property of Passive Income Superstars unless otherwise stated. You may not copy, re-use, make changes or sell any articles, graphics or photos on this website. Any attempt to do so is illegal and a breach of copyright law.
If you would like to use any photos displayed on this website, please contact me directly at leanne@passiveincomesuperstars.com and fees can be discussed.
For any other content queries, please get in touch at the same address.